Digital transformation is simple really. It just takes good digital adoption planning.
Yes, proper digital adoption planning is critical for a company to have successful digital transformation. Every phase of the digital adoption process must be properly planned for true digital transformation to occur.
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This is why any company that wants to be competitive and current in the digital age must be aware of and utilize digital adoption “must haves”. We’ll get to those later; but first, let’s look at some digital transformation facts.
The state of digital transformation
Worldwide spending on digital transformation technologies (including hardware, software, and services) is expected to pass $2 trillion by 2021.
So, the technology investment is there but do companies invest in the right tools to facilitate that transformation?
39% of organizations today say they have digital capabilities in place. It was the same figure back in 2012. This is a number that must grow in order for digital transformation to be successful worldwide.
Today, 34% of organizations say they have the proper leadership in place to implement a digital transformation strategy. This is compared to 49% in 2012.
By the looks of things, companies are not keeping pace with digital evolution. This is a very sad reality. How can companies worldwide stay on track with digital transformation if they don’t have the people and resources needed?
This why enterprises must get to grips with these digital adoption planning must-haves.
4 digital adoption planning must-haves
1. Understanding of true digital adoption
Before your company attempts digital transformation, there must be a deep understanding of what it is, what it requires, and what defines successful digital adoption.
Digital adoption is achieved when a company’s workforce knows exactly how to utilize all digital tools to their fullest extent and does so as intended.
Digital transformation, which is the movement towards becoming a digital-first business, cannot happen without digital adoption.
Here is an example of a company that fails to understand digital adoption planning:
Let’s say a company decides to use social media software but they only use the feature that tracks follower numbers. They fail to monitor the most commonly used keywords that would reveal new opportunities for the company. They fail to set up automation and they only give access to one team member using one login.
This company is not using the tool to its fullest capability. They haven’t achieved digital adoption, so any attempts at digital transformation will not be successful.
2) Good digital onboarding
One of the key phases of digital adoption planning is onboarding.
Onboarding employees to new technology, or new hires to existing technology, is about good digital adoption in mind and in action. Oftentimes, employees must change their thinking in order to accept new digital tools and overcome resistance.
In order to effect digital transformation, organizations must encourage their workforce to reject the idea that doing it the old way is the best way. Employees must be shown how easy the new tools are to use; if the learning curve is too steep, frustration and resistance will set in.
If a company really wants to reach their desired technology ROI, it must support digital onboarding at all levels. All avenues of communication relating to digital usage must be open company wide in order for digital transformation to take place.
3. A clear digital adoption plan
The key to successful digital adoption planning is for a documented, comprehensive, user-focused digital adoption plan to be in place.
A team is needed to execute the plan. Employees are likely to have more confidence in the digital transformation process if it is spearheaded by a competent team of people who can champion the desired behaviors and spread them company wide.
Generally, employees will have less confidence in digital transformation if it is directed and not embodied by upper management.
4. No cultural barriers
Cultural barriers to digital change and innovation within the workforce must be broken down. These barriers can not only derail digital transformation but will also prevent true digital adoption from occurring.
A company wide campaign to stamp out resistance and encourage innovation is required. Companies must communicate with employees to help them overcome these basic fears:
- Fear of the unfamiliar
- Fear of incompetence
- Fear of failure
- Fear of losing status
If these fears are not confronted and removed from company culture, your digital adoption planning is incomplete.
All 4 of the above steps must be a part of your digital adoption planning and are integral to the success of your digital transformation.