Digital Adoption Solutions (DAS) are the latest innovation to shake the world of technology. It’s even recently become recognized as a category of technology in its own right.
In this article, we’re going to conduct a brief Digital Adoption Platform comparison — examining the way things were before the recognition of the DAS category, and afterwards.
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Digital Adoption Platform comparison: before and after DAS
Digital Adoption Platforms from 2012 until 2019
No digital adoption platform comparison would be complete without mentioning WalkMe.
WalkMe Inc. was founded in 2011 by Raphael Sweary, Dan Adika, Eyal Cohen and Yuval Shalom Ozanna.
In April 2012, they launched the product WalkMe — a revolutionary piece of software designed to assist technology users with helpful information, exactly when they need it. It was the world’s first Digital Adoption Platform (DAP).
It was born out of the idea that technology should be an enabler, not a hindrance. However, increasingly, technology users were becoming frustrated and demoralized by the complexities and frequent changes occurring in the digital space.
Market revenue of enterprise applications has grown from 166 billion US dollars in 2011 to 206 billion US dollars in 2019.
Smartphone penetration has grown. The number of connected devices in the Internet of Things has grown. And technology usage overall in the corporate and consumer world has grown.
But people’s capacity to learn how to use and become efficient at using technology has not grown at the same rate.
All of a sudden, technology became a problem, a source of frustration, and for some, it was a reason to switch off and never return.
Of course, it wasn’t actually technology that was the issue. It was the user experience (UX).
With new technology, updates, and upgrades came changes — to the navigation, to the functionality, to the workflow. People weren’t able to use technology effectively or easily.
This was particularly troubling in the enterprise world, where organizations were increasingly reliant on digital tools and processes to stay ahead of the competition.
Then the Digital Adoption Platform came along. WalkMe pioneered the DAP, introducing it to more and more enterprises, enabling them to experience the benefits to both customer satisfaction and employee productivity.
WalkMe was the first. They paved the way for enterprise customers to perform their own Digital Adoption Platform comparisons, as more and more challengers to WalkMe’s DAP came onto the market.
In fact, this was a great thing because the concept of “digital adoption” — defined by WalkMe as, “achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent” — gathered sufficient momentum to inspire the recognition of DAS as a category of technology by Gartner in 2019.
Digital Adoption Platforms after Gartner’s DAS report
On 21 May 2019, Gartner released a report entitled, Increase Sales Productivity With Digital Adoption Solutions. In the report, WalkMe, the creator of the Digital Adoption Platform, was recognized as a Digital Adoption Solutions provider.
To understand why the DAS category was created, let’s look at the context of today’s work environment.
- Digital technology is progressing at a frightening pace. It’s getting increasingly difficult for companies to keep up. Investments in digital transformation are soaring in an attempt for businesses to modernize.
- McKinsey tells us that digital disruption is impacting industry after industry, and organizations just can’t keep pace.
- Digital adoption is more important than ever. Organizations that fail to adopt digital technology fully will not survive. Think Blockbuster, HMV et al.
- Continuous training is essential, expensive, yet ineffective. Given the rate of digital change today, traditional training methods don’t cut it. This has created a digital skills crisis on a global scale.
- User acquisition gets harder and harder, while customers become more picky about their experiences and more prone to “serial switching”.
Digital Adoption Solutions, like WalkMe’s DAP, are the future of employee productivity and retention, customer acquisition and care, not to mention organizational agility and competitiveness.
To conclude this before and after Digital Adoption Platform comparison, let’s reflect on the past and look to the future.
WalkMe’s DAP is already used by over 2,000 enterprises across all industries. But the demand for such an enterprise-class guidance, engagement, insights, and automation platform to improve digital adoption is only going to increase.
The future of business is in AI, automation, robotics, and cloud computing. Employees and customers can expect more digital interactions in their daily lives, not less.
And while this might seem overwhelming, the important thing to focus on is not the complexity or volume of the technology, but the efficiency with which it’s used.
Boosting employee productivity and customer engagement is the key to businesses fullying enjoying their digital assets. This has become evident in Gartner’s recognition of the DAS category.
It’s time to enter the 21st century — the century of digital adoption — by arming yourself with a Digital Adoption Platform to secure your future.