Do you always feel like you’re playing catch up?
Catching up on emails. Catching up after some time off. Catching up with the latest industry developments?
Not surprised. We all seem to be time poor these days. In fact, there is even a case to argue that time poverty can be a deprivation in the same way as financial poverty.
In the corporate world, time has always been of the essence. “Time is money,” as the old saying goes. And urgency is how we get things done.
“Urgency is the one thing that drives projects forward quickly.” Siimon Reynolds
When there’s seemingly so little time, it becomes hard to prioritize. Because it all needs to get done. How long have you had, ‘research digital adoption tool’ on your to-do list, for example?
When you’ve got a million and one other things to manage, digital adoption can get pushed to one side. Because, people tend to pick things up eventually… So maybe a digital adoption tool isn’t really a priority right now.
Except it is a priority. Organizations need to act now. The digital revolution isn’t over. And businesses that don’t keep pace could find themselves extinct a few years from now.
CEO of Accenture Pierre Nanterme points out that, “just over half of the names of companies on the Fortune 500 have disappeared since the year 2000.”
“…we are only at the beginning of what the World Economic Forum calls the ‘Fourth Industrial Revolution,’ characterized not only by mass adoption of digital technologies but by innovations in everything from energy to biosciences.” World Economic Forum
So the time to start using a digital adoption tool is most definitely now. But if any of the following scenarios ring true for your organization, it’s even more of an urgent priority.
What is a digital adoption tool?
Digital adoption is the process of learning to use digital tools “as intended, and to their fullest extent.”
A digital adoption tool facilitates that process. It helps people to learn how to use digital systems more capably, effectively, and quickly. It’s a central component of an organization’s digital transformation strategy.
If your objective is to get customers or employees savvy with your digital systems, this tool is going to be your best friend.
Oftentimes, you’ll hear digital adoption tools referred to as Digital Adoption Platforms (DAP). WalkMe was the first to use this term and now it’s common worldwide.
When to start using a digital adoption tool
Scenario 1: You want faster onboarding for customers
Your business sells digital equipment to the services industry. Your products use the latest technology and are really innovative. But they can seem complicated to customers in the beginning.
In fact, your customers require quite a bit of training before they can use your products effortlessly. But once they can, they reap the benefits.
Your goal is to train your customers how to use your products as quickly as possible. So they can start working with them and making money. Plus less training time makes your service cheaper for everyone.
Now’s the time to start using a digital adoption tool. Through the DAP, you can create WalkThrus that show your customers how to perform various tasks as they’re using your products. This speeds up onboarding and improves their customer experience.
Scenario 2: You need to improve sales productivity
Your business relies on sales professionals getting to grips with complex processes quickly. Your goal is to reduce their support calls and increase the time they spend out in the field selling.
The DAP can provide step-by-step guidance within your CRM. So wherever they are, your sales professionals get the information they need.
There’s no need to pick up the phone. All the guidance is right there at their fingertips. It learns what they want to know and what they need to do. So they spend less time on the phone to support, or filling in data fields, and more time closing deals.
This makes your sales team more productive and improves your bottom line.
Scenario 3: You need to onboard global employees to new systems
Due to rapid digital evolution, a restructure or rebrand, your organization is migrating to new systems. It’s a large, multinational company, and you have employees in 20 offices.
So how do you onboard thousands of users in different locations to complex digital systems? You know the answer by now.
The DAP provides guidance 24/7 and in real-time. So even if your digital support team is located in Sydney, Australia, your UK employees can be onboarded seamlessly.
If any of these scenarios sound familiar, it’s time to start using a Digital Adoption Platform.
But even if none of these sound like you, there are benefits to using a DAP in virtually any business scenario. So do your research now and check it off your to-do list. You won’t look back.