You can’t make an omelette without breaking a few eggs.
And you can’t plant a tree without getting your hands dirty.
So believe us when we say, your organization’s digital transformation is going to take a lot of cracked eggs and mucky hands.
It’s a challenging feat to pull off. And that’s because there are lots of barriers to digital transformation adoption.
There are practical hurdles, like outdated tools and processes. Cultural hurdles, such as employee resistance and lack of leadership. There could also be preparation hurdles, like no strategy and insufficient resources.
This is why three quarters of all change initiatives fail.
The problem with digital transformation
Back in 2016, business analyst Daniel Newman stated that digital transformation can’t succeed without the right culture.
“Sure, you need technology change, innovation and people to aid your digital transformation, but without the right culture in place everything will likely fall apart.”
He makes a great point.
We see so many enterprises focussing on the technology and largely ignoring the people that are to use it.
The main problem with digital transformation? Organizations don’t prioritize adoption.
As the old saying goes, “you can take a horse to water but you can’t make him drink.” You can change your technology, but you can’t force people to adopt it.
Not successfully anyway.
Digital adoption means achieving a state in which digital tools are being used as intended, and to their fullest extent.
It’s a process of change. How are employees or customers supposed to achieve this total adoption state, without proper resources being allocated to the process of change?
Digital transformation adoption does not just happen.
It’s called transformation for a reason. It takes time for a caterpillar to turn into a butterfly. For ingredients to become a delicious dish. For you to look your best for an important business meeting.
So it takes time for an organization to be digitally transformed.
Improving your digital transformation adoption
However, digital transformation adoption doesn’t just take time. It also requires proper planning, resources, strategy, and vision.
In fact, addressing these four elements ensures your digital transformation adoption takes less time.
Remember when your teacher wrote on the classroom board the words “FORWARD PLANNING”?
The last few letters would always be squished up at the end to demonstrate their point. That you should always plan ahead before you do something, in order to get it right.
The process of digital adoption is no different.
It’s not just the broader digital transformation project that needs resources. Digital adoption does too.
What people, time, and money can you allocate to seeing this project through? What tools and methods are you going to use to train your users? You need an adoption team, tools, and budget.
“Make sure you bring diversity onto the team when you’re thinking about this type of change. …you need a new set of voices because this is about something new that’s happening in the world.” Jeff Wong, EY chief innovation officer
Plenty of enterprises opt for traditional training methods when it comes to onboarding people to new systems. But a more efficient use of resources would be to use a Digital Adoption Platform (DAP).
The DAP, pioneered by the experts at WalkMe, is an algorithmic guidance layer that goes over the top of digital systems. It trains users actually at the time of need.
If you’re strategic about your digital transformation, you’ll specifically address the issue of adoption. If you don’t, it’s like putting a needle in a haystack and hoping they’ll find it.
Remember your strategy has to be focused on achieving total digital adoption. Not just putting the technology in place. These are two separate things. If you only do the latter, you’re only halfway there.
As we said at the start, you can’t make an omelette without breaking a few eggs. If you’re cooking with a friend, or a group of people, it helps if everyone knows what they’re cooking, right?
While you’re cracking those eggshells, you’ve got a clear vision in mind of what you want to see at the end.
Otherwise, you end up with a whole lot of eggy mess.
So you need to have a clear vision of what success looks like, and be able to communicate that to stakeholders.
Some final words of advice
In a perfect world, everybody would learn digital systems in an instant. Stakeholders wouldn’t need convincing of the need for change. Digital transformation adoption would be effortless.
This is not a perfect world.
Think of digital adoption as a psychological exercise, not a technical one. You have to get large groups of people to change their behaviors and form new habits. This is a complex process with no one-size-fits-all.
However, planning, resources, strategy, and vision will help you. Think outside the box. And consider how you can equip yourself with digital technology (like the DAP) to approach a digital challenge.