A good digital transformation process accounts for people, technology, and the environment.
If you focus exclusively on only one of these elements, your project will fall short.
- If you focus only on the technology, employees may get left out. This can harm employee performance and engagement.
- A project that caters primarily to the user experience may miss vital technology elements.
- And digital transformations that only look at the environment – processes, the marketplace, the workplace, and so on – can miss out on both of the above.
To some, it may seem obvious that businesses should focus on these elements.
However, many businesses fail to keep up. And, in fact, many businesses have failed as a result of this.
Others undershoot their potential by alienating employees or under-utilizing their technology.
Let’s find out how a well-balanced digital transformation process can prevent these problems.
How to Create a Well-Balanced Digital Transformation Process
A well-balanced digital transformation process needs to succeed on multiple fronts.
Digital transformation processes are types of change management processes.
As such, they naturally focus on technology. But to ensure success, we need to put technology in its proper context: it is operated by people in a business context.
Accounting for these three elements can help you design a digital adoption and transformation process that gets good results.
Here are a few tips for managing the technology side of your adoption process:
- Don’t just adapt, get ahead. Adaptation is vital. We know what happens to companies that don’t adapt – think of Borders or Blockbuster. However, if you simply adapt, you will always be following the leader. Aim for a competitive advantage, not just keeping up.
- Adopt digital technology, rather than deploying it. Many organizations have technology stacks that are only partially utilized. This unused technology equates to lost potential. Achieve full digital adoption by fully understanding your technology, training employees effectively, and continual innovation.
- Use technology to improve your adoption process. Technology, when applied to the digital transformation process itself, can dramatically improve results. Digital adoption platforms, for instance, speed up learning, improve engagement, and decrease user frustration.
These three tips can help you improve the technology side of your digital transformation process.
However, it’s important not to forget the human element.
People run businesses, fuel change, and drive digital adoption.
Without their support, digital transformation projects will go nowhere.
Designing processes around people can have significant positive impacts on your project:
- Prioritize the employee experience. The employee experience will determine how engaged and productive they are. Improve it by listening to their feedback, communicating your goals, and offering support.
- Use digital adoption solutions to maximize success. A digital adoption solution – or a digital adoption platform – is a modern, cutting-edge training solution. Platforms such as WalkMe offer in-app training and analytics, helping you train faster and increase productivity.
- Manage digital transformation effectively with change management frameworks. Change management is vital in digital transformation. This business discipline helps you understand how to change the individual, the group, and the business as a whole.
Staying human-centered doesn’t just keep employees happy, it keeps your organization competitive.
After all, employees who can’t keep up will be more unhappy and less productive.
The environment – the competitive landscape, the current economic conditions, and the business itself – should also be considered.
Here are a few ways to ensure your program stays relevant to the environment and the people:
- Create a strategy that is based on your competitive landscape. The marketplace itself should define your digital transformation strategy. If you undergo digital transformation without a solid grasp of your competitive landscape, then you risk losing your bearings in a fast-paced digital economy.
- Assess your digital maturity and evolve accordingly. Another important factor defining your context is your organization’s digital maturity level. That is, how advanced your technology is, how capable your employees are, how well you utilize data, and so forth. Understand where you are now, and where you want to be – then you will know how to get there.
- Adaptation is not enough – commit to innovation. As mentioned above, adaptation is crucial … but it’s not enough. If you simply adapt, you will always be following other leaders. Instead, innovate and proactively seek out ways to stay ahead of the curve, the game, and the competition.
It is always important to understand your business as a player in a larger context.
Staying focused on the environment will ensure that your transformation programs stay strategically relevant.
The last thing you want is a digital transformation that doesn’t help you compete.
A digital transformation process is about many things – digital adoption, cultural adjustments, competitive maneuvering, change management.
A successful transformation program should account for all of these approaches, and more.
Incorporating the ideas mentioned above is an excellent first step.
However, don’t stop there.
To get truly stellar results, dive deeper into the research around digital adoption, digital transformation, and change management.