In this guide, we’ll learn about customer acquisition cost (CAC), an important metric for marketers, product adoption teams, and user experience teams. Then we’ll compare customer acquisition cost to other related customer metrics, such as retention costs and engagement. These
When it comes to customer success, software makes a huge difference. The right software can enhance customer experiences, boost retention, cut acquisition costs, and more – yet software alone is not enough to craft winning experiences. To create a great
Customer digital adoption is a must for any SaaS company, app developer, or software company. Whether your customers are B2B clients or mobile consumers, it’s vital to understand the digital adoption funnel. This is especially true in the digital age.