In this guide, we’ll learn about customer acquisition cost (CAC), an important metric for marketers, product adoption teams, and user experience teams. Then we’ll compare customer acquisition cost to other related customer metrics, such as retention costs and engagement. These
The product adoption process is an essential stage in the user’s journey. Understanding this process is a must for any business that develops products, such as software developers. It is also very useful to understand for businesses that implement new
According to a study by advertising agency Havas, so-called “meaningful brands” that take the time to connect with customers, enjoy better brand awareness and higher annual returns than other companies. So, what makes a business meaningful? It’s having a deep