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The Four Levels Of Digital Adaptation: Easy Concept And Guide

Most companies love to think that they are surfing the digital loops. In reality, however, digital is more like a huge stream that changes everything in its way. Moreover, it also force most of the organizations to rebuild their business models and operations.

The means of digital transformation is not that simple and straightforward, nor is it common practice. Although it is essential for all companies that are finding a way to keep their competitive side in the market, there is no shortcut recipe to ensure a successful digital transformation.

Company And Digital Adaption

A company on its way towards digital adaptation passes through different levels that allow it to achieve a degree of digital maturity. The difference between these levels is not that linear, but exponential.

A digital company is thousand times more efficient than a traditional company. Therefore, a digital-based company is more than capable of competing with any traditional businesses that ranked high in the market.

Here are the four levels of Digital Adoption:

Marketing, Sales and Customer Experience.

For most companies, the digital transformation began two decades ago in the form of two-dimensional websites. It was created with the emergence of the WWW or World Wide Web prompting an immediate need for Internet-based marketing.

Moreover, it has expanded to include other, now common, digital channels across apps, e-commerce, social media, CRM, and customer experience.


This level includes IT modernization, process automation, and employee workflow. It mostly centers on the substantial efficiencies of the technology as it brings to the company’s operations.

Products and Services

Product and services come in two ways. One is the enhancement of existing products and services through digital.

The second way to think about the role it that digital strategy is around new value propositions based on new digital technology. This method includes peer-to-peer lending systems and blockchain. Those keys provide payment and other services at a lower cost and outside of the traditional banking foundation.

Business Model

This level is particularly most influential as it contains the other three levels. It also serves as an enterprise-wide strategy that includes new digital operating models, a greater focus on innovation and cross-functional collaboration, new ecosystem partnerships and other new ways of doing business.

Silicon Valley is the natural place to look for business model innovation as an example. For instance, top media companies like Netflix’s or Wealthfront’s algorithm-driven wealth-management services are an excellent example as well.

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Digital Adoption Team
Digital Adoption Team
A wonderful team of Digital Adoption, Digital Transformation & Change Management Experts.

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