The biggest threat to any enterprise is disruption.
The iPhone’s success came as a huge shock to Microsoft. And who knew that Uber and Lyft would cause such problems for airports in terms of revenue lost from on site car parking?
Disruption like this is very hard to predict. Enterprises can never become complacent. Down that road lies ruin.
So what’s the biggest major disruptor facing enterprises today? Digital. It has been for a long while. Since its introduction into the corporate landscape, it has occupied poll position in every SWOT analysis.
Now here we are today, with adoption being a critical factor in the success of an enterprise’s necessary digital transformation. Digital adoption for enterprises has become business critical.
Major opportunities in digital adoption for enterprises
So let’s conduct a little SWOT analysis of our own (or maybe just an OT analysis).
The opportunities presented by successful digital adoption are huge. Philip Kushmaro writes in CIO.com about how important it is that enterprises realise that adoption is make or break for ROI.
“The most obvious reason why digital adoption is important is simple—no matter how effective or powerful a new software solution is, it is only as good as the number of people using it.”
Successful digital adoption is the pathway to effective digital transformation. To keep pace with the digital world, enterprises must adopt new technology and integrate it successfully within their business.
The benefits of doing so are boundless. Better communication and collaborative capabilities, streamlined operations and improved efficiencies, higher productivity and a healthier bottom line.
“As more companies shift the majority of their services and operations online, finding ways to improve adoption rates and succeed in digital transformations is crucial.”
Common threats to digital adoption for enterprises
With the potential benefits to digital adoption for enterprises being so massive, it’s a shame that 8 out of 10 businesses can’t achieve digital success.
So what’s going wrong? What are the threats to successful digital adoption?
The biggest threat to digital adoption for enterprises is resistance to change. Digital adoption should be treated like any change insofar as human behavior is concerned.
Employees are likely to perceive digital change as a threat. They might be confused about why it’s necessary. Or they could simply find the whole adoption process frustrating.
Poor leadership and lack of executive support are also major threats to digital adoption.
Often, successful digital adoption for enterprises requires more than an IT change. It requires a culture change. This can’t be achieved without everyone’s full support.
How to succeed at digital adoption for enterprises
1. Focus on the user
Remember, it’s the end user that counts. They’re the ones that are going to be using your digital tools. So what are their pain points? How can you make it easier for them? How do they want to learn? How can they be included in the change process?
Involving users in the process of change will make them feel like willing participants, rather than schools kids in the classroom. They’ll feel more invested in the change and therefore less resistant to adopting new behaviors.
2. Make a plan
Failing to plan means planning to fail. Adoption is not the same as usage. You can’t just roll out new technology and expect it to become an asset. That only comes with successful adoption.
Digital adoption is defined as, when digital tools are being used as they were intended to be, and to their maximum capability. So as part of your digital transformation or change initiative, a dedicated adoption plan will be required.
3. Equip yourself with the right tools
Today’s business landscape requires enterprises to equip themselves with a digital “survival kit”. There are certain digital must-haves for keeping pace with the tech revolution.
For example, a Digital Adoption Platform can improve your adoption rates and accelerate the learning curve.
4. Use change management principles
We already mentioned that digital adoption is a process of change. So use solid change management principles to inform your digital adoption plan.
5. Get strong leadership support
Role models are as important in adult learning as they are in children’s. Employees will be motivated by the digital adoption of “influential others” within the enterprise.
Leaders must lead the way so that others can follow. It’s not enough for employees simply to know that a digital transition has senior backing. It must be evidenced by the C suite and senior managers leading the charge.
When it comes to digital adoption for enterprises, it’s likely to be a bumpy road ahead.
Large organizations have so much to change in order to become digitally up-to-speed.
To a certain extent, you must be willing to throw out the old rule book. And adopt a new one.