Today’s enterprises all face the same digital transformation issues.
And they’re ruining their technology investments.
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Traditional methods are no longer suitable for solving digital problems. Companies need to adopt an innovative approach to the challenges caused by continuous technological innovation.
In this article, we’ll discuss some common issues today’s enterprises face and how digital adoption software can solve these problems.
Common digital transformation issues
John Patrick Hourican, CEO of Bank of Cyprus, explains the impact technology is having on the business world.
He’s quoted in a report by PwC as saying, “…organizations will change dramatically. The arrival of artificial intelligence, the arrival of robotics, the arrival of big data, the arrival of the interrogation techniques that are now capable of being deployed on data, all give sort of a new challenge but also a new tool to businesses across the world.
“We have to embrace them. We have to recognise that they’re here to stay and it will only get worse.”
One thing’s for sure: organizations that fail to embrace the digital age fully will not survive it.
There are three major barriers that prevent enterprises from embracing digital transformation fully. Chances are you’ll recognize them. The good news is that they can be overcome by using digital adoption software.
1. Fear of change
Whether you call it fear of change, resistance to change, change fatigue or reluctance, it’s something with which CIOs, HR managers, and change professionals are all well acquainted.
At a fundamental level, humans resist change because it’s unfamiliar; it’s a self-preservation thing. But at an organizational level, this tendency can be extremely damaging.
Resisting the change that digital technology brings is shortsighted and potentially lethal to businesses. On the other hand, attempting to embrace digital transformation but doing so without strategy or user insights (more on these issues below) will still amount to failure.
CIOs and other digital decision-makers must realize the role digital adoption software has to play in overcoming individuals’ fear of change and achieving ROI on tech investments. Read more about leading and managing digital change here.
It’s never been more important to embrace digital change. 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises. And the potential revenue increases as a result of digital-first strategies are significant.
2. Lack of user-focused adoption strategies
Companies are going to have big problems if they do not take a user-focused approach to the adoption of new technologies.
What good is it to spend thousands on new software if your users aren’t getting the most out of it?
Perfect digital adoption should be a goal for all enterprises that take their digital transformations seriously. True digital adoption is defined as, achieving a state where digital tools are being used as intended and to their fullest capability.
When this happens, technology is no longer just an amalgamation of hardware and/or software. It’s a valuable asset to the business, delivering real benefits in terms of productivity, efficiency, performance, and profits.
Without a user-focused adoption strategy, your digital transformation will fail. Enterprises must document their plan for adoption, including budget and resources.
Good digital adoption software — like the Digital Adoption Platform (DAP) — is a significant part of any adoption strategy.
The DAP is a layer of software that sits on top of another digital tool or system. It assimilates with the original system and provides contextual, bespoke guidance for people using it.
This rapidly accelerates the adoption process, as users “learn while doing” and receive training in real-time without having to leave the app. The quicker users can adapt to new technology, the easier the enterprise’s digital transformation will happen.
3. Poor data analytics and management
Essential for digital success is being able to accumulate, store, and leverage user data — whether your users are employees or customers.
Traditional analytics for digital systems will tell you how many users recently churned. But what good is that once they’ve already disengaged?
If your digital system is customer-facing, it’s essential that you learn what their pain points are before they disengage and jump ship.
If your digital tool is being used by employees, it’s equally important that you understand what problems they’re having so that improvements can be made to maintain optimum productivity and performance.
This is exactly what the DAP digital adoption software offers.
You will be familiar with these basic digital transformation issues. What’s going to set your enterprise apart is how you deal with them.
By using digital adoption software like the DAP, your organization is taking user adoption seriously. At the end of the day, this is what’s going to streamline your digital transformation and make it a success.