Digital adoption strategy

Tackle Your Digital Adoption Strategy Armed With These 4 Top Tips

Your organization won’t make it to the end of 2020.

Well, it might. But it’s unlikely to make it to 2025 without an up-to-date digital adoption strategy.

In fact, 86% of enterprise decision makers feel they have less than two years to get to grips with digital transformation. After that, the business will suffer financially or fall behind competitors.

“Digital transformation has been on the agenda of organizations for years and 2018-2020 is predicted to be a crucial time for leaders to plan for and implement it across industries.” Digital Marketing Institute

Digital transformation vs. digital adoption

You probably hear the term “digital transformation” all the time. It gets talked about a lot.

Digital adoption gets its fair share of air time too. But how exactly do they relate to each other?

Digital transformation is:

“the wholesale reimagining and reinvention of how businesses operate, enabled by today’s advanced technology.” Ginger Shimp in Digitalist Magazine

But digital transformation cannot be complete or successful without digital adoption. Whether that’s the digital adoption of employees or customers.

Digital adoption is about making the effective use of technology second nature to its users. It may look different for each company. But digital adoption is the universal end-goal for all digital transformation efforts.

To achieve that goal, you need clear direction and a route to success. In short, you need a digital adoption strategy.

So to recap: a comprehensive — and modern — digital adoption strategy is essential to your organization’s success.

Key considerations for your digital adoption strategy

The rapid movement of the digital world means future-proofing your business is impossible. But the following tips will ensure your digital adoption strategy is as future-proofed as possible.

1. Start with culture

It’s an interesting debate: when it comes to digital transformation, should you start with culture or technology?

You probably think they should happen in parallel. Oftentimes, businesses do try to do both at once. Most of the time, they fail.

Management advisor, Mark Raskino, says it’s less risky to start with changing organizational culture.

“If we invest in the technology base first, then the people in the company will start to…experiment with those tools, they could then ease into the needed culture change via bottom up learning.

If we invest in a big culture change program first, then people hungry to apply their new thinking and methods of doing business –  will start to demand digital capability…

There is a risk that the new energy and excitement will be wasted if the technology investment follows on too slowly.” Which-50

2. Focus on increasing connectivity and engagement

One of the biggest challenges facing digital adoption is how to increase connectivity and engagement.

Boost customer engagement and you boost customer satisfaction, which increases business growth.

Boost employee engagement and you boost employee satisfaction. That will increase productivity, which increases business growth.

On-demand, contextual learning is a great way to get real engagement and accelerate digital adoption.

You can achieve this by using a Digital Adoption Platform (DAP). The DAP places a clever guidance layer over the top of existing digital systems to provide the right training to users, at the time of need.

employee-engagement-productivity

Source: HelloSign

3. Train your own people

CIOs often state that they struggle to recruit employees with the right digital skills. So a smart digital adoption strategy should include a focus on training your own people.

This is easier to do than you think, given the right tools. With a DAP like WalkMe, all you do is create the WalkThrus, Launchers, and TeachMes; the DAP does the rest.

By learning specific user behavior, the DAP offers only relevant guidance. It doesn’t matter whether the user is CEO or Admin Assistant.   

4. Ensure digital adoption is consistent across the board

Another huge challenge is how to achieve digital consistency across the organization. Especially when it’s multinational.

“To successfully maximize the efficiency of systems and processes, management must be committed to the technology’s implementation; users must accept it in their daily work.

“Adopting digital technology in the absence of a holistic enterprise-wide approach will not maximize the improvements in a firm’s productivity, nor will it have the best commercial impact.” Government of Canada

Traditional training methods are costly, labor intensive, and often ineffective. Delivering information to users in person might garner some decent results. But when your users are located all over the world, things get complicated.

This is another example of a conundrum the DAP would solve in a heartbeat.

In fact, if there was one ultimate tip for nailing your digital adoption strategy, it would be to use a DAP. There’s a reason organizational development consultants, CIOs, and change managers all over the world talk about it.

Sharing is

Facebook
Google+
Twitter
LinkedIn
WhatsApp
You May Also Like:
Scroll to top