Customer Acquisition Cost (CAC) 101: A Quick Crash Course
In this guide, we’ll learn about customer acquisition cost (CAC), an important metric for marketers, product adoption teams, and user experience teams. Then we’ll compare customer acquisition cost to other related customer metrics, such as retention costs and engagement. These metrics, after all, depend on and influence one another, and in order to reduce one, […]
Customer Retention Cost: A Complete Breakdown
Customer retention cost depends on many other factors and costs, from user onboarding to user engagement. To reduce retention costs, it is important to understand those other metrics in detail. A holistic, top-down view of the customer adoption process, therefore, is the first step towards improving retention metrics. Customer Adoption: A Complete Breakdown Customer adoption […]
Mastering Churn: Prevent and Reduce User Loss with These Strategies
The best way to minimize the impacts of churn – prevent it in the first place. Preventing churn, of course, is easier said than done, and there is no magic recipe that can reduce the churn rate to zero. However, with the proper structure and strategy, it is possible to reduce this number significantly. And […]
Powering customer success: software you need
When it comes to customer success, software makes a huge difference. The right software can enhance customer experiences, boost retention, cut acquisition costs, and more – yet software alone is not enough to craft winning experiences. To create a great customer journey, customer experience teams must actually use that software properly. Below, we’ll cover both […]
How to Accelerate Workplace Training with DAP, 2020 and Beyond
For employee training and digital adoption platforms – or the DAP – 2020 is a pivotal year. Due to the COVID-19 pandemic, remote working quickly became a major trend that reshaped the entire global workplace. Almost overnight, companies began implementing telecommuting policies, which required managers to: Employee training tools such as digital adoption platforms had […]
Digital Reliance in Business: How to Plan for the Digital Future
In the modern economy, digital reliance has already become a fact of life for most companies – to participate in the businResistance to changeess world, businesses must adopt and fully integrate new technology into their operations. Most companies recognize the need to implement new tools and technology, but the path forward is often less clear. […]
AI and the Future of Work: Trends, Impacts, and Predictions
In this article, we will learn how AI and the future of work are related and how companies should prepare for tomorrow’s digital economy. Since the future is unwritten and uncertain, many business leaders find it difficult to prepare for that uncertain economy. However, there are many current trends that accurately indicate how tomorrow’s business […]
How to Ensure Customer Continuity in the Modern Economy
In today’s volatile economy, it is important to find innovative ways to ensure customer continuity, loyalty, and profitability. Customer acquisition, as most business professionals know, is challenging enough during healthy economies. In 2020 and beyond, however, those challenges will become even more difficult. Below, we’ll explore some of those challenges, then look at five ways […]
How HR Can Tackle the Biggest Challenges to Remote Onboarding
In today’s remote workplace, HR is faced with a number of challenges to remote onboarding. Many supervisors never meet new employees face-to-face and they must onboard, train, and manage those new hires remotely. This can present problems over time, such as decreased motivation, engagement, and productivity. Since telecommuting will undoubtedly become a more permanent part […]
5 Digital and Technology Adoption Tips for the New Normal
Digital and technology adoption will become more important than ever in the new normal – that is, in the era after COVID-19. When the pandemic subsides, we can will be confronted by a new economic reality, and that economy will bring with it new opportunities and new challenges. Surviving and thriving in that new normal […]