What’s the difference between CPQ and CRM software?

CPQ software handles product configuration, pricing rules, and quote generation. CRM (Customer Relationship Management) software manages customer data, interactions, and sales pipelines. CPQ speeds up quoting, while CRM tracks relationships. Together, they improve sales accuracy, shorten cycles, and deliver a seamless buyer experience.

How does CPQ Software adapt across industries?

CPQ adapts by aligning to industry-specific needs. In manufacturing, it supports complex product configurations. In SaaS, it handles usage pricing and renewals. Healthcare uses it for compliance-driven quoting. Each setup is tailored with custom rules, pricing models, and workflows, ensuring accuracy and speed across all sectors.

What are some CPQ software best practices?

To get the most from your CPQ system, follow these key practices: Keep product catalogs and pricing rules updated; Integrate with CRM and ERP platforms; Use approval workflows to catch errors early; And train sales teams on features and updates.

Home » Salesforce » 14 CPQ tools for Salesforce in 2025

14 CPQ tools for Salesforce in 2025

By Nieem Sekiri

Author

FACT CHECKED Ollie Ainsworth

Editor

Updated August 5, 2025

The digital transformation pursuits underway at businesses today depend on scalability and agility to succeed.

Delivering new products and services at a record pace requires pricing infrastructures that can scale with shifts in customer demand.

Fortunately, companies operating within Salesforce ecosystems can leverage CPQ (Configure, Price, Quote) software to ensure pricing structures are highly adaptive and accurate prior to purchase.

With Salesforce ranking as the world’s number one CRM platform for eleven consecutive years, firms globally rely on its suite of digital tools, which include an array of dedicated solutions for services, revenue, and sales operations.

This article explores fourteen CPQ tools that Salesforce companies can leverage to enhance the entire quote-to-cash process.

Table of Contents

CPQ tools for Salesforce at-a-glance

CPQ Tool	G2 Rating	Pricing
Salesforce CPQ	4.2/5 (1,413 Reviews)	Pricing not disclosed. Refer to the vendor site.
SAP CPQ	4.0/5 (76 Reviews)	Pricing not disclosed. Refer to the vendor site.
Conga CPQ	4.0/5 (178 Reviews)	Pricing not disclosed. Refer to the vendor site.
DealHub	4.7/5 (730 Reviews)	Pricing not disclosed. Refer to the vendor site.
Sculptor CPQ	5.0/5 (22 Reviews)	Free Plan, Premium Plan $89/Month
Zuora	3.9/5 (304 Reviews)	Pricing not disclosed. Refer to the vendor site.
Salesbricks	4.8/5 (22 Reviews)	Pricing not disclosed. Refer to the vendor site.
Subskribe	4.7/5 (78 Reviews)	Subskribe CPQ, Subskribe Quote-to-Revenue, Subskribe Billing
Nue	4.8/5 (9 Reviews)	Pricing not disclosed. Refer to the vendor site.
MonetizeNow	5.0/5 (27 Reviews)	Pricing not disclosed. Refer to the vendor site.
HubSpot Sales Hub	4.4/5 (12,393 Reviews)	Free HubSpot CRM, Sales
Oracle CPQ	4.0/5 (260 Reviews)	Pricing not disclosed. Refer to the vendor site.
Tacton	4.3/5 (54 Reviews)	Pricing not disclosed. Refer to the vendor site.
PROS Smart	4.2/5 (193 Reviews)	Pricing not disclosed. Refer to the vendor site.

1. Salesforce CPQ

G2 rating: 4.2/5 (1,413 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Salesforce CPQ boasts its own dedicated CPQ solution and naturally serves as the first entry on our list. Formerly known as SteelBrick, this market-leading, enterprise-level tool was originally built to integrate with Salesforce in 2010. Acquired in 2015, it became Salesforce CPQ, enabling configurable pricing and driving more accurate quote generation.

Core features include guided selling, which filters product options based on customer needs; product and price rules, which automate complex pricing; and automated renewals for recurring quotes.

It was announced, however, that Salesforce CPQ will no longer be offered as a dedicated solution and will be folded into Revenue Cloud Advanced and Revenue Cloud Billing.

Key features

CPQ favorites: Save bundles or groups for reuse and quoting consistency.
Quote line groups: Group items by location, product type, or timeline.
Twin fields: Auto-sync related fields to reduce errors and input duplication.

2. SAP CPQ

G2 rating: 4/5 (76 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

SAP CPQ is a highly configurable solution that combines AI-automated quoting with branded proposals that align well with company policy. Intelligent pricing tools work alongside rule-driven controls, helping reps avoid unauthorized discounting while guiding up- and cross-sell opportunities.

Automated approvals are built into the workflow to reduce friction across teams. While SAP CPQ isn’t native to Salesforce, integrations can be built using middleware like MuleSoft or APIs.

Key features

Eligibility rules: Control product and discount availability to avoid errors.
Cloud deployment: Provides easy, global access without on-site setup.
System integration: Links CRM, ERP, and eCommerce for easy quoting and fulfillment.

3. Conga CPQ (formerly Apttus)

G2 rating: 4/5 (178 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Conga CPQ, formerly Apttus, integrates with Salesforce as part of Conga’s Revenue Lifecycle Cloud. It handles complex product catalogs with precise pricing and quote creation.

Its rules-based engine manages product dependencies, allowing subscriptions, services, and usage-based items to be priced in a single quote. Automated invoicing, contract alignment through Conga CLM, and approvals with Conga Sign all support Salesforce RevOps teams in standardizing quote-to-cash workflows.

Key features

Intelligent product selection: Filters product combinations based on customer criteria.
Advanced automated pricing: Automates tiered discounts, volume pricing, and contract rates.
Flexible order management: Manages multi-channel sales, renewals, and billing integration.

4. DealHub

G2 rating: 4.7/5 (730 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

DealHub is another CPQ tool used within Salesforce. This AI-driven quote-to-revenue platform brings together pricing, approvals, and contracts in one unified place.

Features include guided quote configuration, which helps create faster and more accurate quotes with smart filters and guided selling. Playbook versioning manages updates to quoting processes.

Adaptive Pricebook supports usage-based, tiered, and fixed pricing models. Headless API quoting automates quotes across eCommerce, self-service, and product-led growth channels, all fully integrated with Salesforce.

Key features

Playbook versioning: Tracks quoting updates for smoother process changes.
Flexible quoting: Supports new sales, renewals, expansions, and amendments.
Configurable bundles: Builds tailored offers with dynamic pricing rules.

5. Sculptor CPQ

G2 rating: 5/5 (22 Reviews)
Pricing: Free Plan, Premium Plan $89/Month

Built on the Salesforce Lightning Experience, Sculptor CPQ for Salesforce is a native quoting solution that transforms customer interactions and closes deals more quickly.

Its drag-and-drop product configurator includes all key components, allowing users to create no-code pricing rules and discounts for dynamic products. Bundles are managed in Bundle Builder, featuring automated price and approval rules that streamline sales cycles and are available on the AppExchange.

Key features

Bundle builder: Create product sets with simple drag-and-drop tools.
Pricing rules: Automate discounts and pricing logic without coding.
Interactive quotes: Adjust quotes in real time for speed and accuracy.

6. Zuora

G2 rating: 3.9/5 (304 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Zuora CPQ is designed specifically for quoting bundled subscriptions, products, and services throughout the entire subscriber lifecycle. It allows users to configure terms for dynamic offerings, such as subscriptions or usage-based products, on a single page, ensuring that pricing, features, and billing remain aligned.

The system adjusts quotes based on service frequency and supports renewals, upsells, and upgrades. It also handles complex multi-year deals and customer-specific pricing, while automating billing, provisioning, and revenue allocation to reflect changes in recurring revenue models.

Key features

Subscription config: Prices, bills, and usage products in one view.
Flexible quoting: Handles renewals, upsells, and multi-year deals with tailored pricing.
Automated billing: Manages invoicing, change orders, and revenue allocation automatically.

7. Salesbricks

G2 rating: 4.8/5 (22 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Salesbricks CPQ was loosely designed for startup SaaS teams still building their tech stack. It helps manage pricing, billing, and deal execution in one simple platform.

Teams can apply one-time discounts, update pricing models, and track failed payments. With subscription tools, invoicing, and a clear revenue dashboard, it streamlines the sales process and integrates with Salesforce.

Key features

Collaborative checkout: Simplifies B2B sales with shared, interactive quotes.
Revenue tracking: Monitors transactions, failed payments, and key metrics.
Error mitigation: Detects contract problems early inside Salesforce.

8. Subskribe

G2 rating: 4.7/5 (78 Reviews)
Pricing: Subskribe CPQ, Subskribe Quote-to-Revenue, Subskribe Billing.

Subskribe is an adaptive quote-to-revenue platform built for SaaS companies scaling toward enterprise needs. It connects easily with Salesforce and uses AI to simplify quoting, billing, and subscription management.

Approval workflows become faster and more efficient, while metrics such as ACV and ARR remain visible in real-time, enabling accurate deal structures to be built within a single platform. Subskribe also removes silos and supports faster time-to-value from a single, unified platform.

Key features

Self-service checkout: Supports product-led growth with customer-driven quote and purchase flows.
No-silo architecture: Connects sales, finance, and operations in one unified system.
Revenue insights: Tracks ACV, ARR, and TCV with AI-derived metrics.

9. Nue

G2 rating: 4.8/5 (9 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Nue is a Salesforce-native CPQ tool built to help SaaS teams move faster across quoting, pricing, and billing. It supports hybrid pricing models, complex deal structures, and self-service checkout.

The Lifecycle Manager tracks subscriptions, renewals, and customer data in a single location. With ARR, TCV, and NDR insights layered into Salesforce, teams gain clearer views across the full revenue lifecycle.

Key features

Hybrid pricing models: Mixed pricing structures across subscriptions, usage, and one-time products.
Lifecycle Manager: Manages renewals, subscriptions, and customer data in one view.
A/B testing: Tests pricing and discount strategies to optimize conversion.

10. MonetizeNow

G2 rating: 5/5 (27 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

MonetizeNow is a SaaS-focused CPQ tool that automates revenue tasks across quote-to-cash. Its microservices architecture supports accurate quoting, billing, and usage tracking. Teams can manage contacts, apply discounts, set ramps, and build upsells using flexible pricing models.

Guided selling helps with renewals and updates. Integrated CRMs sync customer data, while multi-currency billing, payments, and usage metering keep everything connected in one system. Some users report complexity during setup and a learning curve with advanced billing configurations.

Key features

Billing universe: Bills, subscriptions, usage, and one-time charges in one system.
Payment management: Manages payments, refunds, and credits in multiple currencies.
Revenue recognition: Automates compliant revenue tracking across billing events.

11. HubSpot Sales Hub

G2 rating: 4.4/5 (12,393 Reviews)
Pricing: Free HubSpot CRM, Sales Hub Starter, Sales Hub Professional, Sales Hub Enterprise

HubSpot CPQ offers a straightforward quoting experience that integrates with Salesforce through third-party connectors. It allows teams to configure products, manage pricing, and create quotes without needing complex workflows.

While best suited for small to mid-sized businesses, it supports fast deal execution and consistent documentation. For Salesforce users seeking a lightweight and accessible CPQ solution, HubSpot offers a solid starting point with room to expand as needs evolve.

Key features

Branded quotes: Professional quotes with eSign and payment options.
Product library: Sync products and pricing directly with Salesforce for accuracy.
Subscription support: Manage recurring billing and tailored pricing workflows easily.

12. Oracle CPQ

G2 rating: 4/5 (260 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Oracle CPQ works with Salesforce to automate quoting, pricing, and approvals, simplifying complex sales steps. Built for large companies, it offers flexible options to keep quotes accurate and compliant.

Its strong design handles many transactions while staying synced with Salesforce CRM data. By improving quote accuracy and speeding up approvals, Oracle CPQ helps businesses reduce errors and boost sales efficiency across various industries and product lines.

Key features

Automated workflows: Streamlines approvals and pricing within Salesforce.
Scalability: Handles high-volume sales with customizable rules.
CRM integration: Syncs quotes and data seamlessly with Salesforce.

13. Tacton

G2 rating: 4.3/5 (54 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

Tacton integrates with Salesforce CPQ to enforce strict configuration rules, preventing invalid product combinations and pricing errors. This cuts quote rejections and costly order fixes.

Real-time checks in Salesforce ensure every quote meets business standards and customer needs. Automating complex product logic speeds sales cycles and boosts accuracy. It’s especially helpful for companies with highly customizable products aiming for smooth, error-free quoting.

Key features

Configuration rules: Ensure that the correct products and pricing are used.
Real-time validation: Instantly checks quotes within Salesforce.
Automated workflows: Reduce mistakes and accelerate sales cycles.

14. PROS Smart

G2 rating: 4.2/5 (193 Reviews)
Pricing: Pricing not disclosed. Refer to the vendor site.

The final Salesforce CPQ on our list is PROS Smart, a multi-channel platform automating the entire quote-to-revenue process. PROS Smart CPQ integrates directly with Salesforce, embedding quoting and pricing tools within the CRM.

Its pricing engine and automated calculations support large, multi-line deals, while guided selling workflows and 2D/3D product views help customers explore and select ideal products. Teams gain insight into buying behavior, shorten sales cycles, and surface tailored up-sell paths. However, some users report complex setup and poor support.

Key features

Dynamic pricing: Uses AI to adjust prices based on real-time Salesforce CRM data.
Guided selling: Recommends products and configurations during quote creation.
Easy integration: Syncs with Salesforce for consistent data and faster quote approvals.

How can CPQ software drive profits and business operations?

The right CPQ software for Salesforce should reshape how revenue flows. These tools can surface accurate pricing, enforce deal guardrails, and adapt to changing product catalogs, all without slowing down the quote process.

In 2024, CPQ adopters saw a 28% drop in sales cycle length and a 40% reduction in quoting errors. This reflects a clear shift toward enterprise automation, not just as a means of efficiency, but as a strategic mechanism.

Every feature in our list is built for scale, precision, and consistency. But CPQ tools alone don’t deliver transformation. It’s the alignment between people, process, and platform that turns quoting into an accurate and profitable pricing strategy.

Select a solution that aligns with digital workflows and evolves in tandem with your pricing model. Remember, choosing well means building a quoting system that holds up under pressure, and at scale.