“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
So says Richard Branson and he knows a thing or two about business.
But do you know what employees value? Technology, according to Adobe’s 2016 Future of Work Report. It shows that state-of-the-art tech is more important to the majority of employees (81% of respondents) than office design or amenities.
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This is why everyone is talking about digital adoption.
Many businesses are now creating digital adoption manager positions in an attempt to secure their future. Because right now, the odds aren’t good for the majority of businesses.
According to recent research on digital transformation, 84% of companies are failing to implement a tech-forward approach. And adoption is a huge potential barrier for businesses trying to adapt to the digital world.
What does the digital adoption manager do?
The digital adoption manager is responsible for the successful adoption of technologies and digital tools within an organization.
It’s up to them to deploy and measure the impact of digital adoption solutions, like a Digital Adoption Platform (DAP) for example.
The digital adoption manager is a relatively new job title but arguably one of the most important within an enterprise.
This is because the digital revolution has brought — and continues to bring — new software, applications, and digital systems to the business world. As a result, today’s employees are using more digital tools than ever before.
Secure identity cloud provider Okta shares some interesting data on digital adoption, particularly within healthcare and banking businesses. Both industries have seen a rapid increase in the number of apps used.
This fast technology growth brings with it some challenges, digital overwhelm and employee burnout for example.
The digital adoption manager’s role is to understand where employees are struggling to adopt software or technology, and resolve their problems.
They meet with stakeholders to find out where employee performance is suffering, make an assessment of the business impact, and build out solutions to overcome the challenges.
Regardless of the department, application, or process, they target areas of inefficiency and provide strategic technology adoption help.
4 reasons why “digital adoption manager” is the most valuable job title
- Drives digital transformation
- Improves employee performance
- Boosts employee morale
- Ensures digital ROI
More than 90% of respondents say they need to update their skills at least yearly to work effectively in a digital world. → https://t.co/xi08iWNWJR #DigitalTransformation #DigitalEvolution pic.twitter.com/wrpaLaTXZB— MITSloan Mgmt Review (@mitsmr) December 10, 2018
1. Drives digital transformation
Cisco Executive Chairman, John Chambers, predicts that 40% of all businesses will die within 10 years unless they can change their entire company to accommodate new technologies.
Amazon founder Jeff Bezos once said, “In today’s era of volatility, there is no other way but to reinvent.” Today’s business landscape is virtually unrecognizable from 20 years ago. And it continues to evolve at breakneck speed.
Business leaders know they need to prioritize digital strategies if they’re to survive the next decade. But many are still falling down on implementation.
“The future of business favors tech-heavy processes, and businesses that fail to adapt to the digital world will fall behind.” Manish Dudharejia, business.com
2. Improves employee performance
A digital adoption manager’s goal is to target inefficiencies and improve performance by turning digital tools into assets.
They streamline operations by standardizing work and software across the company. They reduce delays and tech support queries by providing monitoring and improving adoption.
They work to ensure that the users aren’t forgotten when new technology is rolled out.
Digital adoption managers are dedicated to facilitating and improving the adoption of digital tools, and turning them into assets. That’s a smart hire by any organization’s standards.
“Organizations looking to complete digital transformation processes, or migrate their existing services online require buy-in and adoption from their users, or they risk losses that could do more than set back their IT budget.” Philip Kushmaro, CIO.com
3. Improves employee morale
You know what else boosts employee performance? Better morale.
Seamless digital adoption can have an extremely positive effect on morale.
Going back to Adobe’s research, it shows that workers who consider their company’s tech as “ahead of the curve” feel twice as motivated and valued as those at companies where the technology is “behind the times.”
Happy employees are more productive — by 20% according to SMF’s research Happiness and productivity: Understanding the happy-productive worker.
So, having a digital adoption manager could mean the difference between frustrated, unproductive employees — aka “software frustritus” (see video below) — and well-performing, happy ones.
4. To ensure digital ROI
Organizations can spend millions on new systems and apps in an effort to be tech-forward. But without successful adoption, this technology will fail to bring ROI.
Organizations must allocate resources — time, people, budget — to digital adoption, otherwise it’s like throwing money on the fire.
Digital tools are supposed to make life easier and/or better for their users. If users aren’t able to use them as the assets they’re designed to be, it’s just technology for technology’s sake. And a waste of money.
Reduced internal support tickets, faster onboarding, as much as 10x ROI, plus better employee happiness and engagement — a digital adoption manager can achieve all that and more.