We’re standing on the edge of a cliff.
If I told you to jump, would you fly or would you fall?
It’s a bit like that with enterprises attempting to adapt to the digital world. The majority are jumping into new technology without a considered approach to adoption. They’re the ones that are dropping like stones.
It’s a small minority — according to Michael Gale’s research on digital transformation (with Forbes) — that will fly. Only 16% of companies are able to implement a tech-forward approach successfully.
You know that adoption is important. You’ve heard the news of companies wasting millions on new technology that isn’t successfully implemented.
You want to get it right. You want to be in the 16%. That’s why you’re hunting for digital adoption case studies. So you can give yourself the best chance of success.
Digital adoption case studies — some context
Digital adoption is “achieving a state in which digital tools are being used as intended, and to their fullest extent.”
Focusing on digital adoption can produce a number of fantastic business outcomes, including:
- Successful digital transformation
- More effective employee training
- Easier website navigation
- Improved employee productivity
- Better software implementation
- Outstanding customer care
Whatever your desired outcome(s), you should develop a digital adoption strategy around it. These 3 digital adoption case studies will provide that outline for you, so you can create a personalized plan of action for your business.
3 perfect digital adoption case studies
- For facilitating digital transformation
- For effective employee training
- For easier website/app navigation
1. Facilitating digital transformation
Digital transformation is the item that should be on every CIO and CEO’s agenda. Not that it’s a single item. It’s a continual process of improvement, of technological evolution and innovation.
Business leaders need to develop a culture that embraces organizational changes such as digital evolution.
Resistance to digital, as far as the business goes, is worse than futile. It’s potentially lethal. Resistance amongst employees is hard to overcome without a tech-forward culture and strong leadership.
“From back-office functions to customer experiences, traditional industries must adopt new technology to work efficiently and meet customer expectations by today’s tech-centric standards.” WalkMe
Amazon is one business that’s well ahead of the curve in terms of digital transformation. They’re prioritizing digital adoption and replacing traditional traditional training methods.
“We are implementing innovative solutions, such as WalkMe[‘s Digital Adoption Platform], in place of traditional learning methods and e-learning modules.” Jared Garrett, Senior Instructional Designer, Amazon
2. Effective employee training
For training managers everywhere, digital adoption is improving and accelerating learning.
Traditional employee training is extremely challenging in terms of bridging the disconnect between training sessions and their real-time application. But enterprises that apply a tech-forward approach to training can reap the benefits.
The demands of onboarding and training are endless because of today’s constantly evolving tech landscape. But there are tools out there that can fast-track the process for employees navigating new digital platforms.
PayPal, for example, uses a Digital Adoption Platform (DAP) to train their sales staff.
“WalkMe[‘s DAP] allows our Sales Operations team the ability to deliver the right training at precisely the right time. What used to take Sales Operations a 15-30 minute training, can be accomplished with a 2-minute walk-through.” Jose M. Arroyo, Sr. Salesforce.com Administrator, PayPal
3. Easier website navigation
This is one of our most obvious digital adoption case studies. In today’s digital world, everybody is using websites, apps, and other digital systems on a daily basis.
If they’re not able to navigate them seamlessly, fast, as the provider of that website, app, or other digital system, you face churn.
Rapid successful digital adoption is an absolute must. It’s essential that your digital offerings are being used easily and to their fullest capability.
The aim of the game is to drive task completion and conversions by guiding users to action.
If customers are able to adopt your systems quickly and well, their user experience (UX) is better and they’re more likely to do business with you in the future.
ParentMail is one business that has experienced the benefits of digital adoption.
“Our users tell us that ParentMail is much more user friendly, and that navigating the system is quick and painless. WalkMe[‘s digital adoption tool] gave us a way to seamlessly transition our users to the new system, without the need for extensive customer support.” Geoff Jones, Marketing Director, ParentMail
Final motivational pep talk
It’s important that enterprises recognize the importance of digital adoption and design a winning process for their users.
So spend time to figure out what’s going to work for your people and circumstances – and what won’t. Develop meaningful KPIs that are relevant to your goals. Use a digital adoption tool to safeguard your investment and deliver ROI.
Use these digital adoption case studies as a guide and be in the 16%.