Customer segmentation is more or less marketing 101 these days. However, you’d be surprised how many enterprises still rely on one-size-fits-all marketing and customer care approaches. In today’s digital world, accurate and specific customer segments are more important than ever.
Pick a word, then put the word “customer” in front of it and you’re guaranteed to have a business priority on your hands. Customer care, customer service, and customer experience — if a company excels in these areas, it’s likely