Customer retention cost depends on many other factors and costs, from user onboarding to user engagement. To reduce retention costs, it is important to understand those other metrics in detail. A holistic, top-down view of the customer adoption process, therefore,
Customer segmentation is more or less marketing 101 these days. However, you’d be surprised how many enterprises still rely on one-size-fits-all marketing and customer care approaches. In today’s digital world, accurate and specific customer segments are more important than ever.
Pick a word, then put the word “customer” in front of it and you’re guaranteed to have a business priority on your hands. Customer care, customer service, and customer experience — if a company excels in these areas, it’s likely