25 Best Salesforce Apps for Sales, Marketing & Admins

Teams using Salesforce often rely on the AppExchange to extend what their CRM can do, especially as their Salesforce implementation becomes more complex. 

However, with thousands of apps to choose from, finding the right solution often takes more time than expected. Reviews and features only tell part of the story, which means direct experience or trusted recommendations are vital.

The list below provides a blend of proven apps that enhance daily tasks for each of these teams. We provide the details you need to know, including the rating on AppExchange, pricing, key features, and a quick summary to help you make an informed choice.

Salesforce Admin Apps

Admins operating Salesforce with native tools enjoy a solid base for operations, but as needs evolve, a basic setup can easily limit control or slow down progress. 

The following apps provide Salesforce admins with more visibility and precision as they perform core tasks. Users will benefit from dependable deployment, structured change management, improvements to document handling, and more. 

They will be able to maintain a more effective Salesforce environment that the whole business can depend on.

Tool	Rating	Pricing	Key Features
Gearset	5/5	From USD 200/user/month	Automated deployments, CI/CD pipelines, backup and recovery
Salesforce Adoption Dashboards	4.6/5	Free	User login tracking, feature adoption insights, productivity tools
Nintex Apps for Salesforce	4.8/5	From USD 375/user/year	Multi-object forms, custom dashboards, no-code design tools
CloudFiles	4.9/5	From USD 19/user/month	File management, custom folders, document analytics
Elements.cloud	4.9/5	Free, paid tiers available	Process mapping, org documentation, change governance

Gearset

• Rating: 5/5
• Pricing: Starts from USD 200 / user / month
• Key features: Automated deployments, CI/CD pipelines, backup and recovery

Gearset simplifies Salesforce DevOps by automating releases and reducing errors.

Salesforce Adoption Dashboards

• Rating: 4.6/5
• Pricing: Free
• Key features: User login tracking, feature adoption insights, productivity tool usage

Salesforce Adoption Dashboards tracks feature usage and login trends across teams.

Nintex Apps for Salesforce

• Rating: 4.8/5
• Pricing: Starts from USD 375 / user / year
• Key features: Multi-object forms, custom dashboards, no-code design tools

Nintex helps RevOps teams build custom Salesforce workflows and dashboards without code.

CloudFiles

• Rating: 4.9/5
• Pricing: Starts from USD 19 / user / month
• Key features: File management, custom folders, document analytics

CloudFiles brings external file systems into Salesforce to reduce context switching.

Elements.cloud 

• Rating: 4.9/5
• Pricing: Free, paid tiers available
• Key features: Process mapping, org documentation, change governance

Elements.cloud drives structured Salesforce implementations by linking process design with metadata control.

Salesforce Sales Apps

Sales teams can encounter a lack of flexibility and speed with native Salesforce features, which can impact high-volume selling. To combat such issues, the following applications reduce friction by improving data access and streamlining repetitive tasks. 

Reps can enjoy benefits such as sending documents faster and engaging through messaging without leaving the flow. These tools are designed to remove distractions so that teams can focus on moving the pipeline forward and responding to leads.

Tool	Rating	Pricing	Key Features
Conga Composer	4.7/5	From USD 6/user/month	Document automation, data merging, template control
SMS Magic & Converse	4.81/5	From USD 7/user/month	AI messaging, compliance controls, multichannel communication
ZoomInfo	4.6/5	From USD 15,994/company/year	Contact data, embedded prospecting, GTM automation
Ebsta	N/A	From USD 19/user/month	In-browser access, data capture, task management
Map Plotter	4.4/5	Free	Location insights, route planning, data filtering

Conga Composer

• Rating: 4.7/5
• Pricing: Starts from USD 6 / user / month
• Key features: Document automation, data merging, template control

Conga Composer generates business documents automatically by merging data into branded templates.

SMS Magic & Converse

• Rating: 4.81/5
• Pricing: Starts from USD 7 / user / month
• Key features: AI messaging, compliance controls, multichannel communication

SMS Magic & Conversive uses AI-powered messaging to manage conversations across the entire customer lifecycle.

ZoomInfo

• Rating: 4.6/5
• Pricing: Starts from USD 15,994 / company / year
• Key features: Contact data, embedded prospecting, GTM automation

ZoomInfo connects Salesforce users to live B2B data so they can identify leads and drive outreach directly from their workflow.

Ebsta

• Rating: N/A
• Pricing: Starts from USD 19 / user / month
• Key features: In-browser access, data capture, task management

Ebsta embeds Salesforce in your browser, letting you update records and manage tasks without switching tabs.

Map Plotter

• Rating: 4.44/5
• Pricing: Free
• Key features: Location insights, route planning, data filtering

Map Plotter lets teams view Salesforce data on a map to plan visits and analyze locations.

Salesforce Marketing Apps

Salesforce is vital for marketing teams focused on reaching prospects and moving them towards conversion. However, native tools can limit how quickly campaigns launch or how well performance is measured, creating common CRM challenges.

With the apps listed here, marketers can stay close to their data without experiencing delays in execution. They can reduce time spent switching between systems and spreadsheets, instead focusing on building momentum and responding to engagement in real time.

Tool	Rating	Pricing	Key Features
Pardot	4.5/5	From USD 1,250/company/month	Lead nurturing, campaign automation, ROI tracking
Blackthorn Events	4.9/5	From USD 4,800/company/year	Native registration, attendance tracking, event automation
LeanData	4.9/5	Contact provider for pricing	Lead assignment, account matching, no-code workflows
Campaign Monitor for Salesforce	4.8/5	From USD 25/company/month	Email campaigns, data sync, subscriber targeting
Survey Vista	4.9/5	Free, paid tiers available	Native forms, data mapping, feedback automation

Pardot

• Rating: 4.49/5
• Pricing: Starts from USD 1,250 / company / month
• Key features: Lead nurturing, campaign automation, ROI tracking

Pardot helps B2B marketers run targeted campaigns and track how leads convert.

Blackthorn Events

• Rating: 4.97/5
• Pricing: Starts from 4,800 / company / year
• Key features: Native registration, attendance tracking, event automation

Blackthorn Events manages every part of event registration and tracking inside Salesforce without external tools.

LeanData

• Rating: 4.93/5
• Pricing: Contact provider for pricing
• Key features: Lead assignment, account matching, no-code workflows

LeanData automates lead routing and account matching to help revenue teams act faster and avoid data gaps.

Campaign Monitor for Salesforce

• Rating: 4.86/5
• Pricing: Starts from USD 25 / company / month
• Key features: Email campaigns, data sync, subscriber targeting

Campaign Monitor connects directly to Salesforce so marketers can send targeted emails without manual list building.

Survey Vista

• Rating: 4.95/5
• Pricing: Free, paid tiers available
• Key features: Native forms, data mapping, feedback automation

Survey Vista collects and syncs feedback directly inside Salesforce to drive better decisions.

Salesforce Customer Service Apps

Customer service teams can struggle with native Salesforce tools if they want to resolve urgent issues or maintain customer record health, especially when communication spans multiple systems. 

Fortunately, the options outlined help agents to respond more efficiently with benefits such as highlighting urgent cases and connecting key workflows. The outcome is faster service and better experiences for both the customer and the business.

Tool	Rating	Pricing	Key Features
Talkdesk for Salesforce	4.6/5	From USD 10/user/month	Call handling, SMS support, embedded analytics
Salesforce for Slack	Not rated	Included with Slack subscription	Workflow triggers, Slack approvals, real-time alerts
Case Flags	4.9/5	From USD 15/user/month	Case prioritization, SLA tracking, workflow automation
Vonage	4.9/5	From USD 50/user/month	Cloud telephony, AI insights, native call handling
SurveyMonkey for Salesforce	4.5/5	Contact provider for pricing	Feedback integration, survey automation, response mapping

Talkdesk for Salesforce

• Rating: 4.66/5
• Pricing: Starts from USD 10 / user / month
• Key features: Call handling, SMS support, embedded analytics

Talkdesk connects contact center activity with Salesforce to improve service delivery.

Salesforce for Slack

• Rating: Not rated
• Pricing: Included with Slack subscription
• Key features: Workflow triggers, Slack approvals, real-time alerts

Salesforce for Slack connects workflows and approvals with Slack so teams can take action without switching platforms.

Case Flags

• Rating: 4.94/5
• Pricing: Starts from USD 15 / user / month
• Key features: Case prioritization, SLA tracking, workflow automation

Case Flags helps service teams manage workload by automatically surfacing the next case to handle.

Vonage

• Rating: 4.94/5
• Pricing: Starts from USD 50 / user / month
• Key features: Cloud telephony, AI insights, native call handling

Vonage transforms Salesforce into a fully functioning contact center by unifying voice and case activity across channels.

SurveyMonkey for Salesforce

• Rating: 4.57/5
• Pricing: Contact provider for pricing
• Key features: Feedback integration, survey automation, response mapping

SurveyMonkey connects feedback with Salesforce records so teams can act on sentiment as part of their existing workflows.

Salesforce Analytics Apps

Native Salesforce tools can limit data exploration, so the apps here enable analysts to fix quality gaps and make information easier to use. When workers want to provide more accurate inputs for a report or apply live data to a map, these tools help them to respond without delay. 

Analytics apps help teams to work with fewer blockers and cleaner sources so they can work with confidence and share high-quality insights across the business.

Tool	Rating	Pricing	Key Features
Tableau	4.8/5	From USD 70/user/month	Embedded dashboards, interactive reports, data exploration
Dataloader.io	4.5/5	Free	Data import, export automation, field mapping
Cloudingo	4.8/5	From USD 2,500/company/year	Duplicate removal, data cleanup, merge recovery
Geopointe	4.9/5	From USD 75/user/month	Route optimization, territory management, location-based automation
RingLead	5/5	From USD 1,600/company/month	Deduplication, data enrichment, lead routing

Tableau

Tableau brings visual analytics into Salesforce so teams can explore data and uncover insights without switching tools. Our Salesforce dashboard tutorial provides step-by-step guidance for creating effective visualizations.

Dataloader.io 

• Rating: 4.5/5
• Pricing: Free
• Key features: Data import, export automation, field mapping

Dataloader.io lets users move Salesforce data in and out of the platform quickly through a secure, cloud-based interface.

Cloudingo

• Rating: 4.8/5
• Pricing: Starts from USD 2,500 / company / year
• Key features: Duplicate removal, data cleanup, merge recovery

Cloudingo improves Salesforce data quality by identifying and merging duplicates while keeping records accurate and recoverable.

Geopointe

• Rating: 4.9/5
• Pricing: Starts from USD 75 / user / month
• Key features: Route optimization, territory management, location-based automation

Geopointe adds location intelligence to Salesforce so teams can take action based on geography.

RingLead

• Rating: 5/5
• Pricing: Starts from USD 1,600 / company / month
• Key features: Deduplication, data enrichment, lead routing

RingLead processes Salesforce records to improve accuracy and control how leads move through the system.

In summary

The Salesforce AppExchange is vast, and testing various options can easily slow teams down. 

Each of the listed apps from this guide are designed to address specific challenges and improve how teams work inside the platform.

These recommendations can act as a starting point for using Salesforce apps without adding complexity or noise to existing workflows.

People Also Ask

• How do I find apps in Salesforce?
  Go to the Salesforce AppExchange and sign in to your account. You can search for a specific tool or explore listings based on the problem youre trying to solve. Each app page includes context to help you understand how it works and whether it matches your requirements.
• How do I add apps in Salesforce?
  Click “Get It Now” on the app listing and sign in when prompted. Youll be asked to select an environment for installation and to confirm access permissions. The setup process is guided step by step and can only be completed by someone with admin rights.