In this guide, we’ll learn about customer acquisition cost (CAC), an important metric for marketers, product adoption teams, and user experience teams. Then we’ll compare customer acquisition cost to other related customer metrics, such as retention costs and engagement. These
Customer retention cost depends on many other factors and costs, from user onboarding to user engagement. To reduce retention costs, it is important to understand those other metrics in detail. A holistic, top-down view of the customer adoption process, therefore,
The best way to minimize the impacts of churn – prevent it in the first place. Preventing churn, of course, is easier said than done, and there is no magic recipe that can reduce the churn rate to zero. However,
In this guide to digital engagement, we’ll learn everything there is to know about engagement – including definitions, best practices, and how to improve engagement for software users. Before we get to those topics, though, let’s set the stage by
How can an organization eliminate user confusion during the product adoption process? User confusion, as many organizations know, can become a huge obstacle during product onboarding and training. Among other things, that confusion can: Lower motivation Transform into frustration and
The digital adoption platform (DAP) is an innovative software training solution that can vastly improve employee productivity, performance, and engagement. In this comprehensive guide, we’ll explore the DAP inside and out, covering: The definition of the DAP How organizations use
Software walkthroughs offer a number of benefits to product creators, as well as businesses that implement software in-house. A software walkthrough is an interactive, in-app tutorial that guides users through a set of features or tasks. These walkthroughs are often
In-app walkthroughs are ideal ways to boost user retention – as well as many other important metrics. Below, we’ll learn all about in-app walkthroughs, exploring: What in-app walkthroughs are Where they fit into the product adoption process How walkthroughs can
In this complete guide, we will learn how to drive product adoption efficiently and effectively. This guide will also cover: Essential product adoption concepts Why product adoption is so important Which companies can benefit from adoption strategies The difference between
In this guide to user-centric design, we’ll cover user-centered design from top to bottom – including key concepts, definitions, how-to tips, benefits, and much more. We’ll also look at: A step-by-step process for applying user-centered design principles How user-centrism can