In this guide, we’ll learn about customer acquisition cost (CAC), an important metric for marketers, product adoption teams, and user experience teams. Then we’ll compare customer acquisition cost to other related customer metrics, such as retention costs and engagement. These
Customer retention cost depends on many other factors and costs, from user onboarding to user engagement. To reduce retention costs, it is important to understand those other metrics in detail. A holistic, top-down view of the customer adoption process, therefore,
In today’s digitally-powered economy, good customer retention software can boost retention rates, cut costs, and more. Good retention software can even help companies gain a competitive advantage in the marketplace – if it is used properly. To use retention applications
The best way to minimize the impacts of churn – prevent it in the first place. Preventing churn, of course, is easier said than done, and there is no magic recipe that can reduce the churn rate to zero. However,
When it comes to customer success, software makes a huge difference. The right software can enhance customer experiences, boost retention, cut acquisition costs, and more – yet software alone is not enough to craft winning experiences. To create a great
For employee training and digital adoption platforms – or the DAP – 2020 is a pivotal year. Due to the COVID-19 pandemic, remote working quickly became a major trend that reshaped the entire global workplace. Almost overnight, companies began implementing
What does the future hold for digital adoption, 2020 and beyond? The COVID-19 pandemic is accelerating digital adoption and transformation, as many business professionals have begun to realize. 2020 has already been one of the most tumultuous and uncertain years
Digital acceleration is fueling growth across the global economy, which is fundamentally reshaping customer behavior, individual companies, and even entire industries. To keep up in this shifting environment, organizations must plan carefully and act quickly – and those that do
In the modern economy, digital reliance has already become a fact of life for most companies – to participate in the business world, businesses must adopt and fully integrate new technology into their operations. Most companies recognize the need to
In this article, we will learn how AI and the future of work are related and how companies should prepare for tomorrow’s digital economy. Since the future is unwritten and uncertain, many business leaders find it difficult to prepare for